The shop is frequented by professors, graduate students, a mass of Amherst College students, early-riser locals, and many young couples with toddlers. At the very least, I know I won't run into any of my undergrads.
The baristas are no nonsense. Their attitude cannot be defined as rude. Rather, they are disinterested. As long as they don't make me feel stupid for patronizing their expensive coffee shop, I can deal with neutral detachment.
This place is so popular that it's often impossible to find a seat (and a parking space). I believe Amherst could sustain at least 10 more coffee shops. In order to avoid the frustration of seatlessness, I developed a strategic study plan.
I started arriving at Amherst Coffee the moment it opens: 6:30 am (Monday - Saturday). While I was never alone, I was guaranteed the best spot in the place: a seat at the granite bar in the front window. The study space is expansive and no one can sit directly next to you. The seat looks onto the main intersection in town. In the winter, as the sun rises, this seat enjoys the best natural light (and warmth).
Amherst Coffee
28 Amity Street
Amherst, MA 01002
413-256-8987
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